InnoNature: Startup with natural products for an energetic and efficient life

A huge cost factor in healthcare: unhealthy nutrition.

The consequent costs of unhealthy eating are huge. According to a study by Martin Luther University in Halle-Witttenberg and the biotechnology company Brain AG, diet-related diseases cause an annual cost of € 17 billion in Germany alone.

Diet-related illnesses include:

cardiovascular diseases

Diseases of the cardiovascular system are among the typical diseases of civilization in the so-called developed industrial countries – such as Germany. They are the leading cause of death.

Of most importance is coronary heart disease (CHD), which is based on the narrowing of one or more coronary vessels. Clogging of the coronary arteries causes a heart attack. Other major cardiovascular diseases include stroke and high blood pressure.

Diabetes mellitus (type 2)

“Diabetes mellitus is a chronic metabolic disease. The two most important forms are type 1 and type 2 diabetes. Type 1 diabetes is an autoimmune disease that occurs mainly in children and adolescents (juvenile diabetes). The immune system itself attacks the insulin-producing cells of the pancreas and destroys them (absolute lack of insulin). Type 2 diabetes is based on the reduced effect of insulin (insulin resistance).

In 2007, more than 7 million Germans were treated for diabetes mellitus. This increase is primarily due to an increase in diabetes 2. (Source: RKI)


Adiposity (obesity) refers to weight gain caused by a large increase in body fat with pathological effects. The result is a chronic health disorder with a reduced quality of life and an increased risk of illness and death.

The body mass index (BMI) is used as a guide for determining overweight and obesity. BMI is determined as the ratio of the square of weight and height: BMI = body weight (kg) / height ² (m²). From a BMI of 25 kg / m2, adults are considered overweightb BMI 30 kg / m2 as obese.

food allergies

Foods such as eggs, nuts or dairy products cause various intolerances that are not always caused by allergies. Under food allergies indicates an increased specific response of the immune system to certain foods or food ingredients (allergens).

Gastrointestinal diseases

Fotolia # 36914723 – © Gina-Sanders

Typical intestinal disorders are abdominal pain and persistent diarrhea or constipation. The trigger is usually food intolerance, bacteria or viruses. The course is usually relatively harmless because the symptoms subside after one to two weeks.

Chronic bowel disease is associated with recurrent and sometimes persistent outbreaks and associated suffering. The specific reasons are often not identifiable and the causes of such diseases are largely unexplained.

Crohn’s disease and ulcerative colitis are the two most common chronic inflammatory bowel diseases. The symptoms of the two diseases are very similar, although they occur in different areas of the intestine.

InnoNature – a startup from Hamburg – develops a holistic approach to a healthy lifestyle

InnoNature’s founders, Julia and Gil, have solved their own long-standing youth health problems with a holistic and healthy lifestyle and have set themselves the task of helping other people to do the same.

Julia is a holistic nutritionist and has long been looking for supplements that do not live up to false promises. The market is full of thousands of products and unfortunately many people do not understand what really helps them and what can even harm them. … Through studying to become a holistic health consultant, Julia found out which products lead to a better life every day.

Gil is an entrepreneur in an e-shop. Building a product line that focuses on honest and natural products and helping customers on their lives drives him and excites him.

Healthy eating changed Gil’s life. Severe back pain, allergies, and sleep problems accompanied him for over 20 years, until he changed his diet with the help of Julie and InnoNature.

Julia and Gil, the founders of InnoNature, present their corporate philosophy in this video.

InnoNature: products

All InnoNature products consist of 100% natural and pure ingredients!

Die Vitamin C capsules for example, contain only nnatural vitamin C from cherry acerola ahHighly effective ingredients from rosehip fruit extract and acerola extract (they contain natural vitamin C). Thiefavailability is high due to natural vitamin C (no artificial ascorbic acid).

All products are manufactured directly in Germany under the strictest controls. The ingredients are 100% natural and vegan – example: vegan zinc capsules.

InnoNature is an organically certified and officially certified PETA member. All products are therefore not only vegan and 100% natural, but also without animal testing.

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